Our story
At Story of Aurum we believe that the most beautiful pieces already exist, they are simply waiting to be found, reimagined, and worn into their next chapter.
Step into an unfolding narrative, embrace a memory, and allow our preloved jewels to shine anew through you. In a world obsessed with newness, we find beauty in the already extraordinary. A true antidote to mass luxury, our preloved treasures enable sustainability and luxury to thrive together.
Because nothing brand new can match the power of a story continued…
History
We came from the inside
As the former Jewellery Buyer & Merchandiser for one of the UK’s leading department stores, we’ve spent years sourcing for stores – searching for standout pieces that speak to design, craftsmanship, and emotion. But the industry’s desire for “new” left us wanting something more.
We created Story of Aurum to do things differently – to bring together the very best of the past and present. Our collection reflects our belief that the most beautiful jewellery is already out there – it just needs to be found, reimagined, and worn again.
We're delighted to have you as part of our journey,
Elena and Anneliese x
Mission statement
Timeless by design. Ethical by nature. Curated by experts. Worn by Icons.
We endeavour to transform preloved jewellery from an afterthought to your first choice.
We hand-select every piece with care and expertise, offering you the joy of owning something extraordinary – with no compromise on style, quality, or values.
When you wear pieces with a past, you’re not just making a beautiful choice – you’re making it yours.
Sourcing
Our collection
We hand-pick the best of the best. Our gems are sourced from trusted resellers or inherited collections. We repurpose preloved pieces with care and reverence.
We curate treasures with history – not stock with markdowns.
Sustainability
A core value, not a trend.
At Story of Aurum we champion sustainably as a core value, not a trend. Our approach is rooted in conscious luxury. With one hundred percent of our stock being preloved there is no new mining involved.
Our sustainable sourcing process also supports independent restorers and artisans.
Plus all our packaging is FSC certified.